Extendance - Market Research Services

Be in Control of High-Tech Market Dynamics

High-tech businesses are exposed to fast-paced markets, where a few months’ delay can make the difference between winning and losing. Complex high-tech product-markets create niches ideal for smaller, nimbler players. Furthermore, because markets are global for both clients and competitors, and because frequently the unit cost of a product is minimal, economies of scale and related effects such as Metcalfe’s law can quickly lead to high growth or failure.

Maximize Opportunities While Minimizing Risks

High-tech markets create a constant stream of opportunities for new products and services. Accurate information is needed at short notice in order to make the right strategic product-market decisions, maximize market opportunities and manage the inherent risks. Extendance is the ideal partner to provide it.

 One of the best reasons to conduct market research is that it is a form of low-cost business insurance. You can insure your company against making a big mistake – even an enterprise-threatening mistake – by a judicious research study. You may cancel a bad idea or forget about a new product you’re hot on. Remember that nine out of ten new products fail, and you are not likely to beat the odds if you don’t do some research.

Talk to us to obtain a customized proposal that entirely fits your needs. We can provide you with the necessary information during any step of your strategy planning process or give answers to more tactical questions. Extendance is your reliable and trustworthy expert partner in all product market research, helping you make the right strategic and tactical decisions in a short amount of time.

A Product Market Research project typically follows these steps:

  1. Define clear primary and secondary objectives of the market research
  2. Propose and agree on scope and research methodologies to be used
  3. Plan market research e.g. write and test questionnaires for customer interviews
  4. Conduct research e.g. customer, industry expert and sales channel partner interviews
  5. Analyze and interpret in detail all information obtained
  6. Present results and make recommendations in written report and personal presentation to management

Sample of Product Market and Customer Research projects that we have successfully conducted:

  • A short-range wireless chipset vendor needed to forecast generic technology adoption for the next 3-5 years and know what technologies and application areas they themselves should focus on. Extensive phone and e-mailing interviews with all members in the supply chain were conducted, and then a Delphi Analysis among the most competent interviewees. (see also Customer Success Story )
  • A wireless testing solution vendor needed to know the addressable market size for a new product idea that originated from prospect enquiries at a major wireless trade show. Telephone interviews and face-to-face meetings at another major wireless trade show proved the validity of this idea and generated a good estimate of the market potential. The study also brought in reference customers willing to trial the product and buy it at a discount.
  • An intelligent video surveillance product developed in a major wireless communications research R&D center could not be sold in the market despite strenuous efforts by the company’s worldwide sales and marketing team. Extendance interviewed all the key internal sales and marketing and R&D people. A tour across Europe visiting potential technology and sales partners then followed. This trip showed that the true value of the solution would be in a more focused application area, and that an OEM rather than a system sales approach would be best. Proof of this finding was delivered five months later with successful OEM deal completion, the largest in the history of that R&D facility. (see also Customer Success Story )

All the above customer references are available upon request.